2021 Ford Bronco: Pricing, trims, specs, release date and all the details

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The new Ford Bronco looks like a beast, and it’s a big blank canvas for aftermarket companies.

Nick Miotke/Roadshow

Taking on an icon that’s had America’s hard-core SUV scene locked down for decades is unavoidably knotty by nature. After years of false starts and rumors, Ford has finally reanimated its icon to battle The Icon. You’re looking at the 2021 Ford Bronco and it’s here to bring the fight to Jeep’s Wrangler — not to mention the new Land Rover Defender

You might not even need to comprehend any of the words on this page to figure out that the Blue Oval’s engineers haven’t shown up looking for second place. A quick scroll through our gallery will tell you a lot of what you need to know about this new 4×4. Regardless, I urge you to dig in — there’s a lot here to get excited about. Based on what I’ve seen during a secret up-close sneak preview, it’s clear Ford understands you don’t go looking for the king wearing a nice suit but carrying only a rusty pocket knife. 

Naturally, it isn’t just about getting the base truck right, although that’s a big part of it. It’s about offering a constellation of model and judi online option choices so that even Jeep loyalists can’t pass up cross-shopping. To that end, not only is Ford’s new 4×4-only SUV available in two- and four-door body styles, it’ll launch with no fewer than seven trims with a catalog of 200-plus accessories. 

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The 2021 Ford Bronco is armed and ready to go Jeep hunting

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There’s something here for everyone. There’s a turbocharged engine churning out 310 horsepower and 400 pound-feet of torque for the power-hungry. There are off-road clearances and specs designed to show up Mr. Seven Slots in the rough stuff. There’s even a new unibody kid brother, the Bronco Sport crossover, for those whose tastes run to the less extreme. I’ve covered that model in a separate Bronco Sport in-depth article and video, and we’ve even got a first-drive review and video for the «baby» Bronco, so for now, let’s focus on the big boi.

It’s been around 25 years since the last Bronco rode off into the sunset, and it’s not entirely clear why Ford kept the nameplate on ice for so long. Yes, the model’s reputation is obviously juiced with some unusual baggage, but that was hardly the automaker’s fault. Either way, it can’t have been easy to stomach watching Jeep average well over 200,000 profit-rich Wrangler sales every year for the last half decade. No matter, the 2021 Ford Bronco is here now — or, more precisely, it’s here for reservations now. Thanks to COVID-19-related supplier issues, initial deliveries are promised for next summer — a delay from Ford’s originally promised spring on-sale date.